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Amazon is touting a major milestone for Fire TV, claiming it has sold more than 150 million of the streaming devices worldwide. And it announced deals with Ford Motor Co and Stellantis to bring Fire TV to the automakers' in-car entertainment systems. From a report: For comparison, Roku reported 56.4 million active streaming accounts across its family of devices as of the end of the third quarter of 2021 -- although that's a different metric than total devices sold. At the end of 2020, Amazon last reported having more than 50 million active Fire TV accounts. Amazon touted momentum for its connected-TV push, calling out the introduction last fall of the first Amazon-built TVs -- the Amazon Omni and 4-Series -- and a new, more powerful version of the Fire TV Stick 4K Max. According to the ecommerce giant, Fire TV Stick ranked as the top selling product on Amazon on Black Friday among all Amazon products, and customers purchased a record number of Fire TV smart TVs on Amazon.com the week of Black Friday, including models from Insignia, Toshiba, and Pioneer and the Amazon Fire TV Omni and 4-Series.