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Crypto.com's deal last week to replace Staples as the title sponsor of an iconic downtown Los Angeles sports center appears to have already paid for itself. From a report: The CRO token has surged more than 55% in the past seven days as of Monday and reached a record on Sunday, according to pricing from CoinGecko, and is now the 13th-biggest by market capitalization at about $18 billion. Its gains come as many other top cryptocurrencies, including Bitcoin, Ether and Binance Coin, fall back. Two people familiar with the naming agreement said last week that it was worth $700 million over 20 years. The deal is a continuation of a trend by Crypto.com and others to gain name recognition and customers through pacts in sports, music and more.