Saturday Evening Open Thread: MBA Thesis — White Bros With Money Can Never Fail*


2/ As long as we’re on this topic, it’s worth noting that the things that make a lot of people like Twitter are closely tied to its lack of profitability. Not saying there’s no way to square that circle. But it’s hard. One of the key reasons Twitter doesn’t make money …

3/ is that it simply lost or was late to a race that was mostly won by Facebook and the Google ad ecosystem. But there’s something more specific. Twitter doesn’t have a lot of ads. You ever notice that? I certainly have. That’s a problem for Twitter. The other thing …

4/ is that while Twitter also spoils the “free speech” model by actually running things by engagement centered algorithms, it makes it much easier to opt out of than Facebook and Instagram do. As a user I love that. But that cuts hard against the prevailing …

5/ profitability models of social networks. To a significant degree they’re letting you opt out of the business model. My point here isn’t that Twitter can’t be profitable. My point is that it’s very complicated. The reason the current and past managements haven’t figured it …

6/ out yet isn’t that they’re idiots as Musk seems to think. Here’s what it reminds me of. Over the course of its history TPM has been ad based, then membership based and also sorts of different mixes along the way. Over the years when someone didn’t like the ads or didn’t …

7/ like something about the membership fees they’d write in and say something like, you’re missing the obvious thing: merchandize. You should fund this thing by selling shirts and mugs and other TPM products. This is sort of like telling a family of ten that they …

8/ don’t need to have money troubles when there are so many aluminum cans out there just waiting to be collected together and taken to the recycling center for real cash money. These suggestions were always well meaning but they were always examples that the suggester …

9/ had zero idea about anything tied to the mechanics and business realities of digital publishing. The kind of bright idea you get when you have zero idea what you’re talking about. When Musk is telling banks he has an idea to charge for embedding tweets, that’s …

10/ basically the platform equivalent of saying just sell shirts. It’s when you not only have no good ideas or any idea what you’re talking about but no one has even walked you through the cliche bad ideas.

* As long as there are other white guys with money to rip off…

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