Verizon Tries To Defend Collecting Browsing Data on its Network

Verizon has sent an email to customers to let them know they're getting opted in to its Custom Experience data collection scheme after reports came out about it being turned on by default for some users. From a report: If you (understandably) trashed the email without reading it, the TL;DR is that Verizon's program collects data about your apps and web browsing activity to help "provide you more personalized experiences with Verizon." But of course, Verizon says, you have a choice -- you can turn it off anytime because your privacy is important to it (though not important enough to make the program opt-in instead of opt-out). Custom Experience is a sort of spin-off / successor / rebrand of Verizon Selects, which people were enrolled into when they used the Verizon Up rewards program. Verizon Selects has now been rebranded as Custom Experience Plus, while the Custom Experience with a few limits on tracking is rolling out to most customers who don't actively opt out. Verizon is letting its customers know about the program through emails, like one a member of The Verge's staff received, and texts like this one a reader says they got. The email promises that "you're in control," saying that you can opt out within the next 30 days before the Custom Experience is turned on for your line.

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